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If you’re seeking to market a product or service to either consumer or business audiences, there’s an exciting new trend you’ll want to be aware of: video reviews.For the past two decades, four primary marketing tools have been used to establish the credibility of a company and its products or services:Case studiesWhite papersWritten customer testimonialsProduct or service reviewsAll of these tools are still valuable, but marketers now have a powerful new tool at their disposal: customer re …

Anyone who has played a first-person 3D video game or ridden on Disneyland’s “Star Tours” ride knows the thrill that “virtual reality” can bring to what were once rather pedestrian games or rides. But now, that same technology—thanks to the Internet—is about to revolutionize the residential real-estate business as well. Of course, if you’re selling a home—whether as an owner or as a real-estate agent—you already know how valuable the Internet has become. In fact, it’s where …