Directory Listings - The Big 4 That You Should Be Using
You Need Listing Distribution because 73% of customers lose trust in a brand when their listings are inaccurate. You want your listing to be correct so that customers find you and not being driven to your competitors.
Hundreds of listing directories, review sites, search engines and more trust their data, and will pull business data from these four authorities. The data providers also power sophisticated modern applications such as Apple’s Siri and personal map navigation systems.
Listings management is an ongoing process. It can't be fixed just once and forgotten about. Listings need to be carefully maintained. Having accurate info so that customers can reach you by phone, your physical or web address and have maps that take people to the correct place is critical for your business.
Ensure business listings are present and accurate across the web
Listing Distribution submits business listings to all four major data providers: Factual, Acxiom, Infogroup and Neustar (Localeze). These data providers are referenced by over 300 online listing directories and disseminate business info all over the web and update their listings at various points in time.To correct a company listing with each of these providers individually is time-consuming and expensive. These listings get updated in approx. three weeks.
What is a Data Aggregator?
Data aggregators are data mining systems that collects and share business data with a multitude of sources, including search engines like Google, a variety of publishing outlets, search engines, social media platforms, review sites, and business directories.
Data aggregators can’t differentiate between accurate and outdated information. So it’s up to local businesses to ensure aggregators have accurate listing data, including the name, address, and phone number (NAP) of each business location. Otherwise, your business will face a series of problems caused by bad data.
The Most Critical Component of Listing Management: Reporting
The data landscape is very complex, and understanding how data changes across the web can be challenging. Therefore, it’s critical to report on how everything is working.
Some of the challenges include:
- Different standards from different providers regarding how to display NAP data, such as address formats
- Data providers accept data in different time frames
- Search sites receiving data from these providers update their listings on different schedules, from daily to weekly to monthly to quarterly (or perhaps never)
- Listing data submissions may be rejected by providers for different reasons
- Listing Distribution is designed for single location and multi-location brands and franchises that list and market their physical business location online.
Make sure that your listings are accurate with the Big 4 - Update Your Listings Today.
$60 covers you for an entire year!
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